Our Team

Phil Bickerdike
Founder & Principal Designer
Phil is a human-centred design expert with 15+ years of experience in design, innovation, strategy and change. He is passionate about putting people at the heart of everything he does through empathy, respect and collaboration. Phil helps organisations, leaders, teams and individuals tackle “wicked problems”, develop critical skills and create effective interventions with diligence and integrity.
Phil has been the leader of a multi-disciplinary design team, and the regional director for a multi-national organisation building human-centred design and innovation capability. His roles are design researcher, strategic designer, service designer, facilitator and coach. His qualifications include a Masters of Design (Design Anthropology). He has industry experience in the public sector, insurance and finance, energy and utilities, logistics, technology and consulting.
Phil can help you bring a strategic focus to a broad range of challenges, perspectives and contexts; uncover insights that drive system and service improvements; craft constructive and appropriate approaches for various stakeholders; and embed new knowledge and skills.